Add injuries to this equation. What if GSP/Serra can't fight for 9 months after this fight? That pushes back Matt Hughes and then a guy like Fitch wouldn't have fought for over a year. I understand pre-building hype and then marketing the crap out of a guy, but I'd say keep that sorta stuff in-house or figure out a way to determine a real #1 contender before giving 3 guys title shots.
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